Monday, January 25, 2016

"Buy eggs" update

The Buy eggs section of this blog has just been updated.

It is not a sweeping update. You wouldn't probably notice any change if you checked it now. But I thought that it might contain at least one piece of relevant information (the "Part 2: New information" in this article) so I decided to mention it here.

The "Buy eggs" update has two parts:

Part 1: New picture 
(This is the unimportant part. If you don't have time, scroll down for Part 2, please.)

Chickens' playground's POP display in the Sakura store has changed (so I updated the picture in the Buy eggs section.)

This is the old display - the one you will not find there anymore.



This is the new display - the one that you will find there now:


What's the difference between the two? 

  • New display is bigger. (Seriously. This is a noteworthy difference.) 
  • New display has more recent picture of the farm (which is less green than the previous picture, therefore less attractive, but let's be honest and stop pretending that the farm is now as green as it was in September.  It's not green. It will be green again in 3 months.)
  • Most importantly, new display has finally a text explanation of the farm. Which is super important because now the customers finally know why it's a good idea to buy our hens' eggs.  (As a natural consequence more eggs get sold.)

What's the same about the two?

  • Both new and old display are only in Japanese. :(

You may have noticed that the POP display is disproportionately huge compared to the size and number of the products it is trying to sell.


This disproportion is not accidental. It leads us to the important part: Part 2.


Part 2: New information

The new information is: You will find fewer of our hens' eggs in the Sakura store.  

Recently we got many new customers who buy eggs directly at the farm. We are infinitely grateful for these customers because the farm could not exist without them.
It means, however, that there are fewer eggs to sell in the Sakura store, and they are delivered quite irregularly.
Personally, I'm happier to have direct customers who come to the farm and say hello to the hens, so I'm not too troubled about fewer eggs in the Sakura store.
I'm worried though that some people might go there trying to buy our eggs, only to find empty basket with huge POP display over it.
So my advice is (and this is the important thing that I wanted to say in this post):

If you plan to go to the Sakura store to buy our chickens' eggs, you might want to call to Sakura store 029 ( 857 ) 8290 first and ask if Chickens' playground eggs are there that day, so you're not disappointed. 
Or you can still order eggs directly via chickens' sales manager (=me. See Buy eggs page or Contact page).

So after so much writing, I finally got to the point. (↑This was the point.)

As a closing picture, here are today morning chickens:


"I'm tanning my tail!"
"And I'm tanning my face!"

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